DeLonghi launches major advertising campaign

This autumn, coffee machine manufacturer DeLonghi is offering insights into "the secret coffee laboratory" as part of a large-scale cross-media advertising campaign, according to a company press release. The "biggest advertising campaign in the company's history to date" consists of TV commercials, online videos and social media content and shows how best to prepare milk foam. The TV spots can be seen on ARD, ZDF, RTL, Sat.1, VOX, Sport1 and Sky. In addition, further online videos, for example on YouTube, will be played out, telling the story and each highlighting a different aspect of the "perfect" milk foam. In addition, the company currently offers a 30-day money-back guarantee for De'Longhi fully automatic coffee machines with LatteCrema system. "With our new cross-media advertising campaign, we are giving the go-ahead for an innovative communications approach. The humorous spots focus on our excellent LatteCrema milk foam.system and the secret behind the composition of the creamy, fine-pored DeLonghi 'dream foam'. It is not without reason that our fully automatic coffee machines have been praised by Stiftung Warentest for the second year in a row for the best milk foam in the test", Markus Schwichtenberg from DeLonghi is quoted in the press release.